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Impact - The Heart of Business

Impact - The Heart of Business
Thousands of people dream of having their own business and even more so be a successful entrepreneur. But what does it take to achieve success in the business industry? One of the most successful entrepreneurs featured at the Forbes website, Wendy Lipton - Dibner said that "the success of your business would solely depend on you. The only thing you...

Establishing Your Brand on College Campuses

Establishing Your Brand on College Campuses
Many students are cash-strapped, nowadays. Nevertheless, their purchasing power is very high. Research reveals that 20 million students in the US have a combined disposable income of $417 billion. Moreover, another survey of students' parents reveals that students now make 70 percent of their purchases themselves. These purchases are often made on credit cards. Therefore, students often have a significantly...